About us

We are proud of the work we do and the contribution we make to the hair community. We feel we have a responsibility to the industry and to the world at large – a world that requires us to live in the most environmentally friendly and sustainable way possible. Our mission is simple: to make salons better by providing safer, more natural beauty products that meet the highest professional standards. We offer premium organic products that give your clients a more enjoyable salon experience, longer-lasting hair results and healthier hair.